“Large venue naming rights opportunities rarely avail themselves, so this was an opportunity we just couldn’t pass up.”
“It’s one of the top venues for entertainment in California,” he said. Munoa said the sports arena’s concert line-up for next year, which includes Elton John and Justin Timberlake, made the deal especially appealing. He said Pechanga typically draws more customers from Orange County and Los Angeles County than San Diego County.
Munoa said Pechanga knows it faces fierce competition for San Diego customers from other local casinos, including Viejas, Sycuan, Barona, Harrah’s Rincon, Valley View and Jamul Casino.
